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VWV Approach – How to write engaging content for your law firm

April 6- 1.30 pm - 2.30 pm

This webinar covers how/where to find ideas for content and outlines how to write website and blog content that will improve Google rankings to ensure people can find it among the thousands of pieces of content your competitors produce.

6 April 2022

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1.30pm - 2.30pm

Free

VWV Approach

Virtual Online Event

 

Overview

Learn which types of content you should be writing, always remembering that your content needs to be of interest to your audience. Maximising coverage is hugely important, we’ll show you what can be done to boost your content’s reach.

You need to write content that your audience is interested in reading. This webinar covers how/where to find ideas for content and outlines how to write website and blog content that will improve Google rankings to ensure people can find it among the thousands of pieces of content your competitors produce.

Webinar Outcomes

  • What content can you write about?
  • What content are your audience looking for?
  • How to make your content engaging and SEO-worthy.
  • Repurposing content.
  • Key marketing trends for 2022.

Who should attend:

Everyone in your firm who writes for your website, articles, blogs!

SRA Competency
We believe attendance will help demonstrate SRA Competency C1 – Communicate clearly and effectively, orally and in writing

Further details:

Discover what topics you can write about, how you go about ensuring your writing is engaging, and how to use keyword research to find out what customers are searching for.  We’ll look briefly at what SEO copywriting is and what best practices you need to bear in mind, as well as how to repurpose your content and keep up with the latest marketing trends.

Speakers:

Lara Squires has over 20 years’ experience working in the professional services sector. She has a depth of experience, expertise, and knowledge and her aim is to help empower and motivate businesses to build your own winning marketing strategy that will steer their firms through challenging times.

Lara is a chartered marketer and fellow of the chartered institute marketing. Lara is also a winner of the ‘Mentor of the Year’ award from Sussex Women in Business. Throughout Lara’s career she has needed to network. This has spanned across several industries from property and recruitment to law and marketing.

Lou Gilbert is an Associate Director and Head of Legal at Consortium More than Marketing. She helps professional service firms produce insightful client communications across different platforms, developing their profile and supporting new business opportunities.

She has worked with professional service firms for over 20 years, managing a wide variety of projects across different business sectors. She helps clients follow a “walk in your client’s shoes” approach, focusing on establishing meaningful interactions and exceptional standards of client service. She’s worked in-house at Allen & Overy and at BDO LLP, whilst other clients range from large national firms to highly regarded niche law firms and consultancies.

Belinda Palmer is a Marketing and Account Manager at Consortium More than Marketing. She has over 20 years’ agency and corporate marketing experience and has worked in a variety of sectors including financial services and the law.

Experienced in online and offline marketing – Belinda loves engaging with clients to drive their strategy and vision forward, getting stuck into tactical marketing plans to deliver value for clients. Belinda is particularly passionate about websites and SEO.

If you would like to join us, please contact the Events team.

 

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Details

Date:
April 6
Time:
1.30 pm - 2.30 pm
Event Category: